1.
Quick and Easy Conversation
Switching away from FindLaw doesn’t have to be complicated. It starts with a simple, no-pressure Google Meet conversation with me.
What We’ll Discuss:
- How is your website performing? Are you getting the leads you expected? Are there aspects of the site that you genuinely like?
- Is it worth the cost? Do you feel like you’re receiving value for what you’re paying?
- What could be better? Are there areas where your website could serve your firm more effectively?
This isn’t a sales pitch. It’s an open conversation to understand your current situation and your goals moving forward.
During this meeting, I’ll also aim to gather:
- Your FindLaw Insights login details to access your website reports.
- A copy of your FindLaw invoice for reference.
Using this information, I’ll perform a thorough analysis and prepare a clear, actionable report, which I’ll share with you in Step 2: The Insights Review.
2.
Insights Review
After our initial conversation, I’ll carefully analyze your FindLaw Insights report to determine how your directory products—like TopSpot, Spotlight, and Super Lawyers listings—are actually performing.
What You Can Expect:
- Transparency Like You’ve Never Seen: You’ll see your data broken down in a way FindLaw simply doesn’t offer.
- Every Data Point Traced Back: I’ll show you exactly where every number comes from—no guesswork, no vague metrics.
Why This Matters:
FindLaw’s reporting system often emphasizes impressions over clicks because impressions always produce bigger, more impressive numbers. But impressions alone don’t translate to new clients—they’re just fluff.
These overly complex reports are designed to make the numbers look good while hiding the real question: Is this actually working?
What You’ll Get From Me:
- Clear, Actionable Insights: Each product’s performance will be broken down in plain language.
- Real Cost-Per-Click Analysis: You’ll know exactly what each visitor is costing you.
- Is Your Blog Actually Working? Many FindLaw blogs generate little to no meaningful traffic. I’ll show you whether yours is pulling its weight or just taking up space.
- Are Your SEO Pages Driving Traffic? FindLaw often creates internal pages to drive traffic, but are they working? Or are they just sitting idle? I’ll analyze whether these pages are fulfilling their purpose.
- No Fluff, Just Facts: You’ll get clear, verifiable numbers without inflated or misleading stats.
This report will provide the clarity FindLaw avoids offering, empowering you to make informed, confident decisions about your website and marketing spend.
When you’re ready, we’ll move on to Step 3: Review and Proposal.
3.
Review and Proposal
After clarifying your Insights Report, we’ll move on to the Review and Proposal phase. This step ties everything together and outlines a clear path forward.
What You’ll Get:
- A Recap of Your Insights Report: A clear summary of the findings from our analysis.
- Suggestions on What to Keep and What to Cancel: I’m not here to recommend canceling everything. If something is providing real value, we’ll keep it. If it’s underperforming or overpriced, I’ll suggest letting it go. You’ll receive clear guidance on every product, and if needed, I’ll even write the email for your FindLaw account manager to handle cancellations smoothly.
- A Customized Website Rebuild Plan: Detailed recommendations for how we’ll rebuild your site to improve performance, attract more leads, and deliver measurable results.
- Flexible Pricing and Payment Options:
- Prepayment Discount: Save money by paying in full upfront.
- Flexible Monthly Plans: Affordable options designed to fit your budget.
This isn’t just about building a website—it’s about creating a strategic tool that drives growth and improves your bottom line.
When you’re ready, we’ll move on to Step 4: Building Your New Website.
4.
Building Your New Website
Your website isn’t just an online brochure—it’s your digital storefront, your first impression, and one of your most powerful tools for attracting clients.
If your current site isn’t performing, every dollar you spend is a missed opportunity—money that could have gone to more effective tools, better advertising, or simply freeing up your time.
That’s why my goal is simple: to build you a website that performs well, belongs to you, and doesn’t come with inflated monthly fees.
What This Process Looks Like:
Recreating What Already Works (With SEO Intact)
- My primary goal is to rebuild the website you already have, including all of the SEO coding that helps it rank in search engines.
- When you get files from FindLaw, they don’t include the SEO coding—a critical piece that I’ll make sure stays intact.
Your Website, Built on a Temp Server
- I’ll build your new site on a temporary server, so you can preview it in real-time before it goes live.
Full Control Over Changes and Updates
- Once the preview site is ready, I’ll happily make any changes or updates you’d like. Your feedback is key to making sure the site fits your vision.
Seamless Launch and Domain Repointing
- When everything looks perfect, I’ll handle all the technical details, including domain repointing and publishing the website live.
You Own Your Website—Fully and Forever
- I’ll help you set up a hosting account in your name, so you are the official owner of your website.
- While I’ll always be here to help, this setup ensures you have the freedom to work with anyone else in the future without being locked into proprietary systems or sky-high monthly fees.
Ongoing Support and Growth
- If you want continued support, I can set up a monthly service agreement for:
- Additional content creation
- Ongoing SEO optimization
- Link building
- Social media assistance
- Newsletter content
- Custom forms to help prepare your clients for their first meeting
- If you want continued support, I can set up a monthly service agreement for:
Why This Matters:
With FindLaw, you’re often paying premium prices for something you don’t even own, and the results rarely justify the cost.
When we’re done, you’ll have:
- A website that’s fully yours
- A tool built to drive leads and results
- A partner who genuinely cares about your firm’s success
This isn’t just a rebuild—it’s a smarter investment in your firm’s future.
