The process of moving your website away from FindLaw is simple, but it’s important that it’s done correctly. My goal is to preserve the value of what you have already paid for. I do that by keeping all the page names and file structure in place. Then after I publish, I redirect the old pages to the new pages. I have done this over 150 times and have never seen a significant drop in ratings or search engine traffic.
We start with a pretty basic conversation about how the site has been doing up to this point, how long you’ve had it, where you’re at in the contract. I can help you understand what to expect and what to expect during the process. If you are getting a lot of traffic from the FindLaw directory, we should talk about a plan to either keep those products that are working, or how we can replace that traffic through Google adwords.
Typically, law firms get in touch with me about their FindLaw websites when they are approaching their renewal date or the end of the contract. But, I am also typically able to accommodate clients if they find themselves in an emergency. This is a good time to make sure you have ownership of both your domain name and your Google local listing.
3. Website Build
Once we have an agreement in place, I will begin working on getting your new website. You can give me instructions if there are things you know you’d like to change. Typically, my goal in the website build is to keep things as consistent as possible. But if we need to add or remove content or update information I can absolutely make that happen for you.
Usually within about 30 days I’ll get you a preview to look over. This will allow you to see how the site lays out on a phone, tablet or full computer. You will also have another chance at this point to submit any changes, either to the design or the content.
We want to make sure that when we make the switch, we have all of the appropriate records in place so that none of your services are interrupted. I can help you understand how your email is set up and what needs to be done to ensure that it keeps on working. We will also get the hosting set up in your name, typically I set this up wherever the domain name is so you just have one username and password to manage.
6. Domain Switch
Once everything is in place, we redirect the domain from FindLaw to the new hosting. This is what effectively publishes the new website. If FindLaw currently owns your domain name, I will help you get that transferred.
7. Going Forward
My goal is to set up law firms so that they have minimal costs to maintain their websites going forward. You can hire me to take care of your website on a monthly basis, or you can simply leave the website as is and hire me on an hourly basis should you need to make updates. I also have monthly plans aimed at increasing exposure and improving content and conversion, so if your goal is to grow the site, we can talk about that as well.