Website Pricing for Law Firms
Most websites I build cost $3,000 to $10,000. Where your project falls depends on how much design, content, and organization it takes to build a website that serves your firm’s goals. I included this page because I want law firms to have SOME idea of what they’re getting into. That said, I do NOT do a “silver, gold and platinum” package and I price every project individually to ensure that I AM meeting the firm’s goals, but doing so in the most cost-effective way possible.
I don’t offer silver, gold, and platinum packages. We talk about what you need, what you already have, and what you want the website to accomplish. Then I give you a clear scope and price.
What Does a $3,000 Website Look Like?
Some firms need a professional place to send referrals, introduce their attorneys, explain their services, and make it easy to get in touch.
A straightforward website with fewer than 10 pages generally starts around $3,000. Think of it as a well-built digital business card: an attractive, credible introduction to your firm, with clear navigation and room to grow.
This is often a good fit for a small practice that gets most of its business through relationships and referrals.
What Does a $6,000 Website Look Like?
Around $6,000, we’re typically building a more involved website with 15 or more pages and a more deliberate strategy for attracting potential clients.
That may include a more developed homepage, targeted practice area pages, location-specific content, and FAQs that address the questions people ask before hiring an attorney.
Search engine optimization (SEO) and generative engine optimization (GEO) help shape how we write and organize that information for traditional search and AI-powered answers. The work starts with identifying the cases you want and explaining your services with enough specificity to connect with those potential clients.
What Moves a Website Toward $8,000–$10,000?
Larger websites need more work to make everything feel clear and connected.
A project around $8,000 might include a substantial library of content, multiple practice area groups, and distinct interior page designs for different services. A visitor looking for criminal defense may need a different introduction and path through the website than someone looking for estate planning.
Projects move toward $10,000 as the design, writing, content migration, and organization become more extensive. Combining existing websites or restructuring a large practice can also add to the scope.
Is the Price Based on Page Count?
Page count gives us a starting point. It doesn’t tell the whole story.
Moving 30 useful, well-written pages into a new website can take less work than researching and writing 15 new ones. Likewise, a straightforward design requires less work than a site with several distinct layouts.
Your proposal will explain the work included and what it costs before we begin.
What Will I Pay After the Website Launches?
The website build is a one-time project. You own the finished website, and hosting and domain registration are separate recurring expenses.
Website Hosting (where your website lives)
Many law firms are surprised to learn that website hosting—the service that keeps your site online—typically costs less than $15 a month.
I strongly recommend Hostinger for your website hosting. With a referral code from me, hosting typically costs about $200 for the first four years. Your account stays in your name, so you retain control of your hosting and website, and I can handle the setup and help you get everything connected. Renewal pricing will depend on Hostinger’s rates at that time.
Domain Name (www.Your-Name.com)
There’s a good chance your domain name is registered with GoDaddy, and it can stay there. I strongly recommend hosting your website with Hostinger, though. I handle connecting the two, so while having a second account adds a little housekeeping, it’s easy to manage. In my experience, that small inconvenience is well worth avoiding GoDaddy’s frustrating access and two-factor authentication hurdles, along with its persistent push toward AI website-building tools that I don’t use to build your site.
If FindLaw currently controls your domain name, I can work with them on getting it transferred for you.
optional --- SEO - Search Engine Optimization
Moving your website doesn’t mean starting over with SEO. I’ve handled more than 250 website transitions and know how to preserve the content, URLs, and technical details that support your rankings. No one can guarantee that rankings won’t fluctuate, but a carefully managed transition generally preserves your existing search visibility. I’m happy to review your current SEO so we can discuss what’s working, what needs attention, and how to protect what you’ve already built.
If you want to build on that foundation, many of my clients start with an ongoing plan between $250 and $450 per month. We expand the work as analytics and actual client inquiries show us where further investment makes sense. Monthly service is optional; plenty of my clients simply hire me for updates as needed.
optional --- AI, Generative and Answer Optimization
AI has a lot of moving parts, but some website improvements are straightforward. Answering the questions your potential clients actually ask is one of them. Clear, useful FAQs help visitors understand their situation, see how you can help, and decide whether to contact you. They also put relevant answers on your website for search and AI tools to find.
If your pages haven’t been updated in four years and still don’t answer basic client questions, that’s a red flag—especially if you’re paying for ongoing marketing or “AI optimization.” Your provider should be able to point to actual improvements.
Question-and-answer content isn’t a guarantee of rankings or AI recommendations. But it also supports SEO and helps potential clients feel informed enough to contact you. There are good reasons to do this work regardless of how AI develops.
It’s practical work that serves your potential clients while giving us a stronger foundation to build on. That’s where I start: useful improvements with a clear purpose.
If you want ongoing help, we can build a service plan around specific work: new content, improved landing pages, search visibility, maintenance, or advertising management. The scope and monthly cost are agreed upon separately.
You can also hire me for individual updates as you need them.
What Would My Website Cost?
Send me your current website and tell me what you want it to do better. I’ll help you determine what’s worth keeping, what needs work, and what a realistic budget looks like.
Let’s talk about your website.
