I Can Help You Control Your Legal Marketing
If you are stuck in an expensive contract with Scorpion or Findlaw or are looking for help building a new law firm website, I can help. I have helped hundreds of law firms take ownership over their website and take control over their online legal marketing.
If you are still paying thousands of dollars a year for hosting with FindLaw, please contact me so we can discuss it ASAP. Here are three ways I can help you with your marketing:
Cut Costs
1. Cut Unneeded Costs
A lot of businesses are struggling right now. If your website is not an active part of your marketing plan and is just serving as a “online confirmation” of who you are, there is NO need to be paying hundreds of dollars a month. I can set up your website under your ownership for a one-time cost and remain available to do hourly work on it if needed.
I typically save law firms about 50% of their website cost in year one, and then about 90% in year two and beyond.
Flexibility
2. Have Some Flexibility
Remember when people just stopped driving for two months? Traffic accidents went way down. Remember when people just stopped going into work? Work related accidents slowed down. Did FindLaw contact you when your market changed and make suggestions? If not, it’s time to consider a plan that will allow you some flexibility so that you can either be cutting your marketing, or re-targeting it towards where it can be effective.
If FindLaw is thoughtlessly spending on Google ads each month, what are you paying them the for?
Strategy
3. Adjust Targets as Needed
Your campaign should be flexible and responsive. Work comp lawyers should be targeting growing labor segments like uber eats, doordash and other delivery services as the pandemic reshapes our economy. Family law attorneys on focusing on custody and support adjustments due to the economic downturn. Bankruptcy lawyers should be doing everything they can to get their name in front of as many people as possible right now (display ads).
There is a strategy that will work for your law firm, but there’s a very good chance FindLaw isn’t working hard enough to find it for you.
There is a strategy that will work for your law firm, but there’s a very good chance FindLaw isn’t working hard enough to find it for you.
Don’t Wait Until it Gets Worse
Every responsible business owner should be reviewing their overhead costs right now. Cancelling your FindLaw website can be an easy way to cut marketing costs while keeping your website performance steady. If you are spending money on Google Ads through FindLaw, you are likely not getting the reporting you should and that can keep you from getting the results you are paying for. Contact me today to talk about your current marketing plan and how we can make it more cost effective for your law firm.
