How Much Does a Law Firm Website Cost?
When it comes to building or maintaining a website for your law firm, the costs can vary significantly depending on the provider, the complexity of your site, and the terms of your contract. Let’s break down the factors to help you understand what you’re paying for and how to avoid overpaying for services that may not bring you value.
The Long-Term Cost of Monthly Plans
I recently spoke with an attorney who had her website with FindLaw for 20 years. She wasn’t paying a lot on a monthly basis—about $175 per month—but over 20 years, that small charge added up to $42,000. That’s a substantial investment, especially for a website that wasn’t offering features beyond a basic online presence and a listing in their directory.
Now, to be fair, part of that cost includes directory placement, which can be valuable in some cases. However, whether that value justifies the price tag is often debatable. If you’re in a similar situation, I can help you decode your FindLaw insights reports to evaluate whether their services are worth the investment.
The Opportunity Cost
Many lawyers with FindLaw websites have spent tens, or even hundreds, of thousands of dollars over the years. No website is worth that much, especially considering the opportunity cost. By switching to a fixed-cost website, you could redirect the money you save into high-impact strategies like Google Ads, which can deliver more direct results for your practice.
Pricing Ranges for Custom Websites
I provide custom pricing for every website I build to ensure each client gets the best possible value. While there are no tiered packages or pre-arranged options, here are some general ranges to give you an idea of what to expect:
Simpler Websites
For straightforward websites, pricing typically starts around $2,500. This includes full-service setup, meaning you don’t have to worry about any technical details—I handle everything from start to finish. In some cases, if the site’s requirements are especially minimal, the price may be slightly lower.
Moderate Complexity Websites
Most of the websites I create fall into the $3,000 to $4,000 range. This is common for firms with 10 to 25 pages, which matches the needs of many law practices currently using services like FindLaw’s FirmSite 2 or FirmSite 3.
Larger, More Complex Websites
For law firms with larger websites—those with over 50 pages or extensive blogs—the cost generally falls between $4,000 and $6,000. This reflects the additional effort required to migrate and organize significant amounts of content while maintaining a professional and optimized design.
Fixed Cost for Websites
Every website I sell is priced on a fixed-cost basis. There are no ongoing charges for the website itself once it’s built. This approach ensures you know exactly what you’re paying for and can budget accordingly. While I do offer ongoing services like content creation and SEO on a subscription basis, the website itself is always a one-time cost.
Flexible Payment Options
No matter the cost of your website, I’ll always offer a monthly installment plan. This makes it easier for law firms to transition to a new website without straining their budget. My goal is to provide high-quality, affordable websites while making the process as seamless as possible for your firm.
Take Control of Your Website
Your website is one of the most important tools for growing your practice. Don’t let it become a financial drain. By choosing a provider who prioritizes transparency and value, you can create a site that works for your firm without breaking the bank.
If you’re ready to take control of your website and evaluate your options, let’s talk. I’m here to help you make an informed decision and set your firm up for success.
