The Illusion of Success: Is Your Website Really Working for You?
If you’re paying for an expensive monthly service like FindLaw to market your law firm, dropping that service can feel risky. No law firm wants to see their website’s results decrease. However, it’s essential to understand that the traffic coming to your website from Google is not dependent on your relationship with FindLaw.
How to Determine If Your FindLaw Website Is Performing
The key to making an informed decision for your law firm is understanding where your traffic is coming from. I can help you analyze that data. While some firms see good results from the FindLaw directory, many could save money and achieve equal or better results by taking ownership of their website.
What Happens After You Cancel FindLaw?
The “Illusion of Success” is something I encounter often when speaking to firms considering moving their website. Many firms see average or even good results from their FindLaw site but not enough to justify the steep monthly costs.
The “illusion” is believing that FindLaw is the primary reason for your website’s traffic from Google. To make an informed choice, you need to:
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Determine how much of your traffic is actually coming through FindLaw.
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Identify how much of your traffic consists of searches for your law firm’s name or individual attorneys.
One Size Does NOT Fit All
Different marketing plans work for different types of law firms:
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Lead-Driven Practices: If you handle Social Security, DWI, or workers’ compensation cases, directing new leads through your website is critical.
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Referral-Based Practices: For areas like divorce, complex injury cases, or estate planning, your website often serves as a tool to confirm your reputation—not as a lead generator. Paying thousands of dollars annually for this role is unnecessary when a more affordable solution could serve just as well.
Reviewing Your Traffic Reports
If you’re unsure how to review your traffic reports or want to understand what potential clients see when they search for you, I can help. Let’s analyze your site’s performance and discuss what to expect in terms of traffic and results after canceling your FindLaw service.
So, What Can You Do?
I can help you:
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Preserve the effective elements of your website, such as content and SEO coding.
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Transition away from the costly lease arrangement with FindLaw.
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Rebuild your website to be just as effective without recurring monthly fees.
Owning your website allows you to stop bleeding money while maintaining performance. Additionally, we can reallocate your budget into strategic advertising like Google Ads or social media campaigns to better fit your marketing goals.
Stop Wasting Money and Take Ownership of Your Website Today
Call, email, or text me today to discuss your website and how we can transition you into a more effective and affordable solution.
