Why Law Firms Should Consider Leaving FindLaw After the Internet Brands Acquisition
When Internet Brands acquired FindLaw, many law firms hoped for improvements in service quality, website performance, and overall customer support. However, the reality has often fallen short of those expectations. The acquisition shifted FindLaw’s focus from delivering tailored, client-focused websites to becoming another entry in Internet Brands’ directory portfolio (alongside Nolo, Avvo, Martindale, Lawyers.com, and others). The result? A platform focused more on revenue generation than on helping your firm succeed online.
Now more than ever, your website isn’t about your success—it’s about their bottom line. Internet Brands operates under the assumption that moving a website is so complicated, you’ll simply keep paying the monthly fee. But it doesn’t have to be hard to switch. At Swell Sites, we make the process easy, transparent, and worry-free. [Learn more here.]
The Decline of Personalized Service
One of the biggest concerns has been a noticeable decline in personalized service. Many law firms report feeling like just another number in a massive portfolio, with cookie-cutter templates and generic content that fail to highlight their unique strengths. Transparency has also become a major issue, with confusing contracts, unclear ownership of website assets, and costly ongoing subscriptions that make it nearly impossible to leave without significant headaches.
The Blog Trap: Paying for Pointless Content
If your current website subscription costs more than $1,000 per month, it likely includes blog posting services. However, after analyzing hundreds of FindLaw insight reports, we’ve consistently found that blogs account for very little overall traffic and rarely achieve their intended purpose of driving new visits. Instead, it’s often a revenue stream for FindLaw—turning out generic, low-quality content that neither attracts nor converts visitors.
SEO Frustrations and Vague Metrics
SEO practices are another source of frustration for many law firms using FindLaw. Outdated optimization techniques and meaningless performance metrics—like impressions or spam email counts—leave firms stuck in a cycle of high costs and low returns. And when you ask about performance? You’ll often hear, “You’re doing really well!” followed by a report that tells you absolutely nothing about your actual leads or conversions.
The Swell Sites Difference
At Swell Sites, we’ve helped countless law firms escape FindLaw’s restrictive ecosystem. We believe your website should be an asset you own and control—not a rented space with hidden strings attached. When you partner with us, you’ll get:
- A website you own outright.
- Transparent contracts with no hidden fees.
- SEO strategies designed to drive real results.
- Personalized service that puts your firm’s goals first.
If your firm is still tied to FindLaw and you’re feeling trapped by high costs, poor support, or stagnant results, it’s time to explore a better option. At Swell Sites, we’re here to guide you every step of the way.
