Estate planning is typically the highest trafficked area of law. It is also the most difficult to actually convert. Procrastination is a powerful force; no one thinks they’re going to need a will tomorrow.
Free Content to Drive Visits and Clients
Some estate planning lawyers choose to build sales funnels with things like newsletters or downloadable guides. This can be a good approach if done correctly; it takes time and consistency but it’s certainly something I can help you with. .
Package Pricing
Like a lot of practice areas, looking established and accessible is an effective approach. If you are willing to take smaller cases and simple wills, talking about price might be a good way to drive engagement. Some law firms have “package” rates which I think is a great idea; people love the confidence that comes with knowing exactly what you’re going to pay.
The Feeling of Having it Done
Unfortunately, estate planning usually provides little benefit until / unless something awful happens, typically a death. The benefit you are providing is the comfort of preparedness, which is not an easy thing to sell. That said, there is a reason people complete their estate plan, and the motive is to feel at ease and ready for whatever happens.
To be clear, these are just ideas, I’m happy to build websites using them, or not. Please don’t think you have to use package pricing for me to build a site for you; I just offer these as possibilities.
